Case Studies
Savory Pixels
Savory Pixels is a vlog dedicated to the dining adventures of a group of New Jersey foodies. Join them as they sample some of the more interesting cuisines in the area. Every meal is a celebration.
Each month, the group visit a new restaurant and enjoy a multiple course tasting menus. The focus on sampling new cuisines, a dish that they never had the opportunity to try before or a special event such as a traditional Italian Seven Fishes meal. Each restaurant receives a short feature video that records the event that they can use for marketing purposes.
We develop short form videos that record the dining experience to be utilized by the restaurant in online marketing efforts.
- Video
Save My Pet ID Tag
Save My Pet ID Tag is a unique pet safety product worn by loving pet parents. It’s made of stainless steel and custom engraved. It allows emergency personnel to contact a trusted friend to step in and care for pets.
Using short form video, social media, point of purchase and industry events to support sales , the product was introduced to identified target markets.
- Copywriting
- Scripting
- Video
- Digital Media & Ads
- Display
Cohen Medical & Wellness
A boutique practice-focused integrative medical practice that treats the whole patient. Deep experience in both integrative medicine and conventional medical therapies allows the partners to develop customized therapies for the prevention and treatment of illnesses.
We were approached by the practice to develop a branding program that would distinguish their unique practice with patients and other members of the medical care community. A new visual identity, website, still photography and short form explainer videos introduces this updated practice to patients.
- Branding
Creative Communication Concepts
A consultancy that specializes in creating and managing online professional personal branding management for executives in a variety of fields. Their target audience consists of individuals who want guidance in developing and maintaining an online presence.
We developed branding and marketing materials to support in-person marketing initiatives.
- Branding
- Display
Morris County Vocational School District (MCVSD)
A county-level public magnet school dedicated to focused academic programs and vocational training in skilled trades. MCVSD does regular outreach and recruitment events at all public school districts in Morris County and selected in-county private schools. The target audience consists of rising eight grade students for the Academy, rising juniors for the Share Time programs, their parents and school guidance counselors.
We were approached to increase awareness and share information about the two programs, targeting these disparate groups. We developed a series of short form videos, targeted to the students and their families, to share on social media, that highlighted different programs in the ShareTime program and would give students and families a sense of what the school offers students.
We also developed a series of targeted personalized print materials for school guidance counselors to display in their offices, reminding students and counselors about program deadlines. Posters include links to MCVSD online enrollment site and videos.
- Video
- Copywriting
- Advertising
- Customized Short Run Print
Portfolio Scavenger Hunt
This project was conceived as an interactive tour of a local college campus. The theme was based on that year’s edition of the college’s multiple award-winning student arts and literary publication. The project goal was to create a self guided digital tour of landmarks and artworks on campus.
Using QR codes, custom signage and social media, participants traveled around campus, visiting sites and checking in after each stop. The event was available for 5 days. Students who completed the entire trail were entered in a drawing for a gift card. Approximately 10% of the students participated in the project.
- Digital
- Signage
ImageCare Radiology
ImageCare is a medical diagnostic company with locations throughout New Jersey. Their locations offer a mix of personalized patient care and the most up to date diagnostic technology.
Working within established brand guidelines, we developed a range of educational materials for distribution to patients and for use onsite.
Viviani Associates
A public relations and marketing consultancy known for its’ expertise in the technology field. Client desired a logo that was fresh, modern and reflected the sensibility of the highly regarded woman-owned firm.
Several variants were developed that focused on a text-based solution with vibrant colors. The streamlined elegant solutions reflect the firm’s professional approach to each project.
- Branding